“Take It To The Park” This Summer To Make a Little Activity Go a Long Way for Your Favorite Idaho State Park
June 13, 2013 – Did you know that a run in the park or a family game of soccer could be worth $100,000? This summer, being active outdoors has never been more rewarding as Coca-Cola kicks off the fourth-annual America Is Your Park campaign. As of June 6, people can get active on behalf of their favorite park to help that park win money for improvements and the title of “America’s Favorite Park.”
“Through America Is Your Park and all of Coca-Cola’s summer programs, we hope to show people how fun and rewarding it can be to get moving outdoors,” said Stuart Kronauge, General Manager, Sparkling Beverages, Coca-Cola USA. “We set a goal to inspire 3 million people to get moving this summer and there’s no better place to start than at the park.”
“We think it’s fantastic that Coca-Cola is committed to getting American’s outdoors and into our State Parks to play and recreate. We hope everyone who is visiting or has visited an Idaho State Park this summer will consider logging on and casting a vote for their favorite park – if we win, the recreational grant at the winning park will be used to fund exciting new experiences for park visitors,” said Nancy Merrill, Idaho State Parks and Recreation Director. “Get online and cast your vote for an Idaho State Park today!”
This year, the more people move, the more votes they can earn for their favorite park. By registering at Coke.com/Parks and linking foursquare and MapMyFitness accounts, individuals can vote for their favorite park to play in three different ways.
- 1. Earn 10 votes each day by logging at least 20 minutes of physical activity using MapMyFitness
- 2. Earn 5 votes per day by “Checking in” at a park via foursquare
- 3. Earn 1 vote by clicking online at www.Coke.com/Parks using a computer or smartphone
To encourage more activity outdoors, votes will be doubled on the first day of summer (June 21) and the last weekend of voting (July 13 and 14).
The three parks that receive the most votes by July 15, 2013 will be awarded recreation grants in the following amounts:
- First Place – $100,000
- Second Place – $50,000
- Third Place – $25,000
In addition, a $15,000 grant will be awarded at random to another park that places in one of the remaining top 25 spots. These recreation grants are provided to help restore, rebuild or enhance activity areas in national, state or local parks where people can play and be active.
Visit www.coke.com/parks for more information, to register to vote, and to link your foursquare and MapMyFitness accounts. On Instagram, use the hashtag #takeittothepark and #idahostateparks to document your play at Idaho’s State Parks.
About Idaho State Parks and Recreation
Idaho’s Department of Parks and Recreation manages 30 state parks and recreation areas throughout Idaho. The mission of the agency is to improve the quality of life in Idaho through outdoor recreation and resource stewardship.
Coca-Cola Commitment to Physical Activity and Parks
Coca-Cola has supported efforts to maintain and rebuild parks across the nation for more than 40 years. The Company has donated more than $14 million to date in recreation grants and partnerships to help keep families active in the great outdoors. Through America Is Your Park, Coca-Cola is continuing its partnership with the National Park Foundation, America’s State Parks and the National Recreation and Parks Association.
About The Coca-Cola Company
The Coca-Cola Company (NYSE: KO) is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Led by Coca-Cola, the world's most valuable brand, our Company's portfolio features 15 billion-dollar brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply, Georgia and Del Valle. Globally, we are the No. 1 provider of sparkling beverages, ready-to-drink coffees, and juices and juice drinks. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy our beverages at a rate of 1.8 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, support active, healthy living, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. Together with our bottling partners, we rank among the world's top 10 private employers with more than 700,000 system associates. For more information, visit www.coca-colacompany.com, follow us on Twitter at twitter.com/CocaColaCo or visit our blog, Coca-Cola Unbottled, at www.coca-colablog.com.
Headquartered in Austin, Texas, MapMyFitness is the health and fitness technology company that powers the Internet’s largest social network of fitness enthusiasts. The MapMyFitness suite of website and mobile applications, under the MapMyRun and MapMyRide flagship products, uses built-in GPS technology to provide users worldwide with the ability to map, record and share their exercise routes and workouts in an online database. In addition, users have access to a searchable database of over 80 million global routes, online training tools, nutrition tracking, fitness calculators, event listings, and the ability to easily share their activities with friends. MapMyFitness integrates with more than 200 device and app partners, allowing users to sync data seamlessly to the MapMyFitness platform. For more information visit www.mapmyfitness.com
Foursquare is a free mobile application that helps you and your friends make the most of where you are. Wherever you go, you can use Foursquare to share and catalog all of your experiences. Looking for inspiration for what to do next? Open up the app to get personalized recommendations and deals based on where you, your friends, and people with your tastes have already been.